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Google and MIT prove social media can slow the spread of fake news

Fast Company reporter Mark Wilson writes that a new study by researchers from MIT and Google finds that simple user experience interventions can help stop people from sharing misinformation on Covid-19. “Researchers introduced several different prompts through a simple popup window, all with a single goal: to get people to think about the accuracy of what they’re about to share,” writes Wilson. “When primed to consider a story’s accuracy, people were up to 20% less likely to share a piece of fake news.”